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Google Shopping Ads

Google Shopping ads that sell products.

Your products at the top of Google with a photo and a price, shown to people already searching to buy. Feed, Merchant Center and campaigns managed around profit.

Brisbane · Australia and New Zealand

Balar Media Group manages Google Shopping ads for online stores across Australia and New Zealand. Our Brisbane team builds and cleans your product feed, sets up Google Merchant Center, runs Shopping and Performance Max campaigns and reports on revenue and return on ad spend, for stores on Shopify, WooCommerce and other platforms.

Search performance charts on a screen

Google Shopping Ads

How do Google Shopping ads work?

Your store sends Google a feed of your products: title, image, price and stock. When someone searches for a product you sell, Google shows your product with its photo and price above the ordinary results. You pay only when someone clicks. The quality of the feed decides which searches you appear for, which is why most of the work is there.

For Online Stores

The shopper already knows what they want.

Product feedMerchant CenterPerformance MaxProfit reporting

Someone searching for a specific product is close to buying. Shopping ads put your product, photo and price in front of them at that moment.

We manage bids by margin, not just revenue, so budget goes to the products that make you money and away from the ones that do not.

What's Included

What Shopping management covers.

From the product feed to the sale.

Contact Us

Product Feed Setup

Titles, descriptions, categories and identifiers written so products match the right searches.

Merchant Center

Account setup, verification, shipping and tax settings, and disapprovals fixed.

Shopping & Performance Max

Campaigns structured by product type and margin.

Conversion Tracking

Sales and revenue tracked accurately, so decisions are based on real numbers.

Profit Reporting

Reporting on revenue, return on ad spend and your best and worst products.

Store Improvements

Product pages and checkout reviewed, because ads only work if the store converts.

The Process

Feed, launch, optimise, report.

Most of the result is decided before the first click.

Step 01

1

Feed

We build and clean the product feed and set up Merchant Center.

Step 02

2

Launch

Campaigns structured around your products and margins.

Step 03

3

Optimise

Search terms, bids and products adjusted as the data comes in.

Step 04

4

Report

Revenue and return on ad spend reported in plain numbers.

Google Shopping Management

What makes Shopping ads profitable?

Three things, in this order.

The feed

Clear product titles with the words shoppers search, correct categories and good images.

The structure

Best sellers and high margin products separated so they get the budget.

The store

Fast product pages, clear pricing and a short checkout. See eCommerce website design.

FAQs

Google Shopping questions, answered.

Can't see yours? Ask us directly.

Shopify, WooCommerce, BigCommerce and Magento, plus custom stores that can produce a product feed.
It depends on your margins and how many products you sell. We recommend a starting budget after reviewing the store.
A Google campaign type that shows your products across Search, Shopping, YouTube and Gmail from one campaign. We use it where it outperforms standard Shopping.
Usually a feed, policy or website issue such as missing identifiers, price mismatches or shipping settings. We find the cause and fix it.
Our office is at Level 1, 1024 Ann Street, Fortitude Valley, Brisbane. We work with businesses across Australia and New Zealand.

We've been working with incredible clients to craft impactful stories and engaging experiences that matter.

  • EvoHeat Australia
  • Neumann Steel
  • True Metal Solutions
  • Rollsec
  • Scenic Road Properties
  • Fins Restaurant
  • Orange Maple Property Management
  • Mr Rental
  • Guardian Screens & Shutters
  • Jimmy Jones Doggy Couture
  • Ray White Projects
  • Barbora
  • GS Offroad Tours
  • Arnold Development Consultants
  • Bravis Security
  • North Point Advisory
  • Plumbing & Gas Services QLD
  • Amazonia
  • 1stopvis
  • 101FM
The design is strong, structured, and exactly what we needed.
NEUMANN STEEL
Working with Balar Media Group was a game-changer for our business. Their creative approach and digital expertise transformed our online presence.
DIAMOND AUTO TRADERS
From concept to completion, Balar Media Group made our services look impressive online. Their attention to detail is unmatched.
ALLURE CONCRETE SOLUTIONS
The website feels fun and adventurous. Highly recommended.
COOLY ECO ADVENTURES
Professional and corporate design. Perfect for our industry.
ARNOLD DEVELOPMENT CONSULTANTS
Balar Media Group transformed our online presence with a sleek, professional website. Our brand has never looked better!
GENIE PERFORMANCE HEADERS
Balar Media Group created beautiful, clean, and engaging content. The messaging feels natural, premium, and perfectly aligned with our brand.
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Balar Media Group captured the look we wanted.
CHLOE E VEGAN
The site is fast and clean.
AMAZONIA
Balar Media Group delivered an exceptional website. The design perfectly reflects our brand, and their team was professional, creative, and easy to work with.
HAMPTON EVENTS
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FINS RESTAURANT
Working with Balar Media Group was seamless. Our property listings are now showcased beautifully, attracting more clients than ever.
RAY WHITE
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TONELAB
The new website explains our products clearly and professionally.
GUARDIAN POOL HEATING
Thanks to Balar Media Group, our adventure tours now shine online. The site perfectly captures the thrill of our experiences.
GS OFFROAD TOURS
Balar Media Group delivered exactly what we needed. The new website looks modern, loads fast, and is built to convert visitors into enquiries.
MR RENTAL NZ
Balar Media Group did an outstanding job creating the Racetec Paddles website. The design looks sharp, loads fast, and perfectly represents our brand.
RACETEC PADDLES

How it works

Talk to the people who do the work.

Ask us anything. We call or email back within one business day.

Our technologies

We use the latest technologies available to create timeless designs

WordPressShopifyWooCommerceMagentoBigCommerceAstroElementorBeaver BuilderPHPHTML5ReactNext.jsVueLaravelCloudflareFigmaAdobe Creative CloudGoogle Search ConsoleGoogle Analytics 4Google Tag ManagerGoogle Business ProfileGoogle AdsMeta AdsFacebookInstagramLinkedInGoHighLevelcPanelMicrosoft 365

Let’s build the next big thing together.

Let's Talk

Want more sales from Google?

Call or enquire now to book your scoping session.

Level 1, 1024 Ann Street, Fortitude Valley QLD 4006

1300 986 444
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Balar Media Group acknowledges Aboriginal peoples and Torres Strait Islander peoples as the Traditional Owners and custodians of the land. We recognise their connection to land, sea and community, and pay our respects to Elders past, present and emerging.

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Balar at a glance

Balar Media Group is a web design, development, SEO and AI search agency in Fortitude Valley, Brisbane. Jesse Cluer is Managing Director. Jesse and the team have a combined record of 500+ web builds. Custom web design, organic SEO and AI search. Brisbane (Fortitude Valley), clients across Australia, New Zealand and Bali. 34 five-star Google reviews.

Born in
Byron Bay
Headquarters
Level 1, 1024 Ann Street, Fortitude Valley, Brisbane QLD 4006
Google rating
5.0 from 34 five-star Google reviews
Services
Custom web design, web development, eCommerce, SEO, AI search optimisation, copywriting and branding, landing pages and CRO, web apps and portals, hosting and care
Platforms
WordPress, Shopify, Magento, Astro, Next.js, React, Laravel and custom code
Industries
Trades and construction, professional services, hospitality and hotels, real estate, manufacturing and industrial, online stores, automotive, tourism
Areas served
Every Australian city from our Brisbane office, plus New Zealand and Bali