Google Ads (AdWords) & PPC

Google Ads that pay for themselves.

Paid search that pays for itself: tight keyword targeting, landing pages built to convert and relentless optimisation of cost per lead. No set-and-forget retainers.

See If I Qualify or call 1300 986 444

If you qualify, we'll custom design your homepage, included in our proposal. Book your scoping session now! Spots are limited.

Brisbane · Australia and New Zealand

Balar Media Group manages Google Ads for businesses across Australia and New Zealand from our Brisbane office. Archie runs our Google Ads and social media: search campaigns with tight keyword targeting, landing pages built to convert, remarketing and Google Shopping, optimised week after week for cost per lead, with no set-and-forget retainers.

What we do

How do Google Ads bring in enquiries, not just clicks?

By matching the right searches to a page built to convert them. We target the keywords your buyers actually type, send every click to a landing page made for that search, and keep optimising until the cost per lead comes down.

View our Work Schedule a Call

What we can help you with

Paid search, remarketing and Shopping, run by one team.

Search Campaigns

Tight keyword targeting on the searches your buyers actually make, so your budget goes to people ready to act.

Landing Pages Built To Convert

Every campaign points at a page made for that search, designed and built by the same team that runs the ads.

Cost Per Lead Optimisation

Relentless optimisation of cost per lead: bids, keywords, ads and pages tuned week after week. No set-and-forget retainers.

Remarketing

Most visitors don't buy on the first visit. Remarketing keeps your brand in front of them across the web until they're ready, at a fraction of cold-traffic cost.

Google Shopping

Your products in the shopping results buyers actually click. Feed optimisation, campaign structure and bidding tuned for profitable sales, not just traffic.

Ads With SEO

Ads get the phone ringing now. SEO is what keeps it coming for years. We run both, so they work together instead of competing.

The Process

How do you set up and run a Google Ads campaign?

Research first, then build, launch and optimise, with you seeing what is working and why.

Step 01

Research

We learn your services, margins and customers, then map the searches worth paying for and the ones to exclude.

Step 02

Build

Campaign structure, ads and the landing pages behind them, built around the searches worth paying for.

Step 03

Launch

Campaigns go live on a budget you set. You pay Google directly for the clicks.

Step 04

Optimise

Bids, keywords, ads and pages improved week after week, measured in enquiries and cost per lead.

The Receipts

What do Google Ads results look like?

Real screenshots, straight from the ad accounts. Cooly Eco Adventures, over four weeks.

View the case study

$38.7k in bookings from $2.23k of Google Ads spend.

Google Ads: $2.23k spent, $38.7k in bookings back. 1,738.81% ROAS.

Cooly Eco Adventures

Amazonia

eCommerce for one of Australia's best-known plant-based brands - built to showcase the range and move product.

DesignDevelopment

EvoHeat Australia

Ongoing national SEO for one of Australia's leading pool and heat-pump heating specialists - Balar's biggest SEO engagement.

DesignDevelopmentSEO

Cooly Eco Adventures

Google Ads: $2.23k spent, $38.7k in bookings back. 1,738.81% ROAS.

Google AdsTourism

Organic Rosehip Skincare

DesignDevelopment

Meet Archie

Who runs your Google Ads at Balar?

Archie, our Social Media Director, runs our Google Ads and social media. You deal with him directly, and he answers his own phone.

He talks like a normal person, not in jargon, and treats your ad money like it's his own.

About Balar Contact Us

Archie, Social Media Director at Balar Media Group

Google Ads Management

Why pair Google Ads with your website?

Scope My Project

Because the ad only wins the click; the page wins the enquiry. We design and build websites and landing pages as well as running the ads, so the page a visitor lands on is made for the search that brought them there.

Search, remarketing and Shopping

Search campaigns catch people looking for what you do right now. Remarketing brings back the visitors who didn't enquire the first time. Google Shopping puts your products in front of buyers already comparing, with feeds tuned for profitable sales.

Measured in enquiries

We measure the numbers that matter to a business owner: enquiries, bookings, sales and what each one cost. For fast leads from Facebook and Instagram too, see social media management, and for long-term traffic see SEO.

FAQs

Google Ads, straight answers.

Can't see yours? Call us on 1300 986 444.

Who manages the Google Ads?

Archie, our Social Media Director, runs our Google Ads and social media. You deal with him directly.

Do I pay Google directly?

Yes. Your ad spend is paid to Google directly, on a budget you set. Our management is separate.

Are there lock-in contracts?

No set-and-forget retainers. We earn the work by improving your cost per lead, and we tell you straight what is and isn't working.

Do you build the landing pages too?

Yes. Landing pages built to convert are part of how we run Google Ads, designed and built by our own team.

Do you run Google Shopping and remarketing?

Yes. Google Shopping with feeds tuned for profitable sales, and remarketing that keeps your brand in front of past visitors until they're ready.

Should I run Google Ads or SEO?

Often both. Ads get the phone ringing now, and SEO is what keeps it coming for years. We run both, so we can tell you honestly which to start with.

Where are you based?

Our office is at Level 1, 1024 Ann Street, Fortitude Valley, Brisbane. We manage Google Ads for businesses across Australia and New Zealand.

We've been working with incredible clients to craft impactful stories and engaging experiences that matter.

The design is strong, structured, and exactly what we needed.

NEUMANN STEEL

Working with Balar Media Group was a game-changer for our business. Their creative approach and digital expertise transformed our online presence.

DIAMOND AUTO TRADERS

From concept to completion, Balar Media Group made our services look impressive online. Their attention to detail is unmatched.

ALLURE CONCRETE SOLUTIONS

The website feels fun and adventurous. Highly recommended.

COOLY ECO ADVENTURES

Professional and corporate design. Perfect for our industry.

ARNOLD DEVELOPMENT CONSULTANTS

Balar Media Group transformed our online presence with a sleek, professional website. Our brand has never looked better!

GENIE PERFORMANCE HEADERS

Balar Media Group created beautiful, clean, and engaging content. The messaging feels natural, premium, and perfectly aligned with our brand.

ORGANIC ROSEHIP SKINCARE

Balar Media Group captured the look we wanted.

CHLOE E VEGAN

The site is fast and clean.

AMAZONIA

Balar Media Group delivered an exceptional website. The design perfectly reflects our brand, and their team was professional, creative, and easy to work with.

HAMPTON EVENTS

Our restaurant’s new website is stunning and user-friendly. Balar Media Group truly understands how to showcase hospitality online.

FINS RESTAURANT

Working with Balar Media Group was seamless. Our property listings are now showcased beautifully, attracting more clients than ever.

RAY WHITE

The website matches our fitness brand perfectly.

TONELAB

The new website explains our products clearly and professionally.

GUARDIAN POOL HEATING

Thanks to Balar Media Group, our adventure tours now shine online. The site perfectly captures the thrill of our experiences.

GS OFFROAD TOURS

Balar Media Group delivered exactly what we needed. The new website looks modern, loads fast, and is built to convert visitors into enquiries.

MR RENTAL NZ

Balar Media Group did an outstanding job creating the Racetec Paddles website. The design looks sharp, loads fast, and perfectly represents our brand.

RACETEC PADDLES

How it works

See if your project qualifies for a custom homepage design.

Enquire, and we scope your project with you. If it is a fit, we custom design your homepage up front and present it with your proposal. No obligation.

See If I Qualify

or call 1300 986 444

Our technologies