Case Study · SEO & AI Search
One of Australia's leading heat pump specialists, and Balar's biggest ongoing SEO program. This isn't a shiny before-and-after. It's what a real SEO partnership looks like over years: the wins, the setbacks and the rebuild.
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SEO & AI Search · Australia-wideEvoHeat designs and supplies energy-efficient heat pumps for pools, homes and commercial projects across Australia. When someone searches for pool heating or a commercial heat pump, EvoHeat needs to be in the conversation - nationally, every month, against competitors who never sleep.
Balar has run EvoHeat's national SEO for years. That length of time means we've seen everything search can throw at a brand: the climbs, the algorithm updates, and the periods where hard-won rankings slip and have to be fought back. When core positions dropped, we didn't bury it in a glossy report - we showed EvoHeat exactly what moved and built the recovery program that's underway right now.
That honesty is why the partnership keeps deepening instead of expiring. The latest chapter: a ground-up rebuild of the entire EvoHeat website, designed and in build, with SEO engineered into the architecture from the first wireframe.
Not a monthly report subscription. A program that owns the outcome, in good months and hard ones.
Ongoing keyword, content and technical work on the searches that actually sell heat pumps - pool, residential and commercial - across the whole country.
When an algorithm shift knocked head terms down, we mapped exactly what moved and why, and built the recovery plan now in motion. No spin, just the work.
Crawl health, site structure and schema kept in order, so every piece of content work stands on solid ground.
Category and product content shaped around how buyers actually compare heating options - not filler written to hit a word count.
EvoHeat backed the partnership with a ground-up, $30k full-site rebuild - designed and now in build, with the SEO architecture baked in before a line of code.
We report on what moved, what we're doing about it, and the enquiries coming in - the numbers a business owner actually needs.
Anyone can send a ranking report in a good month. The craft in SEO is what you do in the hard months - and whether the client still trusts you afterwards.
SEO agencies churn clients because they sell certainty they can't deliver. We've kept EvoHeat for years by doing the opposite: telling them what Google actually did, showing the plan, and doing the work. When rankings slipped, the conversation wasn't "fire the agency" - it was "let's rebuild the whole site properly together."
That's the difference between a vendor and a partner. You won't find invented traffic graphs on this page. You'll find a manufacturer who has trusted the same team with their search presence for years, and just doubled down.
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