EvoHeat.

One of Australia's leading heat pump specialists, and Balar's biggest ongoing SEO program.

Case Study · SEO & AI Search

What did Balar build for EvoHeat?

EvoHeat is an Australian heat pump specialist for pools, homes and commercial projects. Balar Media Group has run EvoHeat’s national SEO program for years, and is designing and building a ground-up rebuild of the site. The site runs on WordPress. It is live at evoheat.com.au.

EvoHeat designs and supplies energy-efficient heat pumps for pools, homes and commercial projects across Australia. When someone searches for pool heating or a commercial heat pump, EvoHeat needs to be in the conversation - nationally, every month, against competitors who never sleep.

One of Australia's leading heat pump specialists, and Balar's biggest ongoing SEO program. This isn't a shiny before-and-after. It's what a real SEO partnership looks like over years: the wins, the setbacks and the rebuild.

Balar has run EvoHeat's national SEO for years. That length of time means we've seen everything search can throw at a brand: the climbs, the algorithm updates, and the periods where hard-won rankings slip and have to be fought back. When core positions dropped, we didn't bury it in a glossy report - we showed EvoHeat exactly what moved and built the recovery program that's underway right now.

EvoHeat Australia website design by Balar Media Group

Our Approach

Rankings treated as an asset.

Not a monthly report subscription. A program that owns the outcome, in good months and hard ones.

EvoHeat Australia website detail by Balar Media Group

The Challenge

The long game, played properly.

That honesty is why the partnership keeps deepening instead of expiring. The latest chapter: a ground-up rebuild of the entire EvoHeat website, designed and in build, with SEO engineered into the architecture from the first wireframe.

Our Approach

National SEO, every month

Ongoing keyword, content and technical work on the searches that actually sell heat pumps - pool, residential and commercial - across the whole country.

The recovery program

When an algorithm shift knocked head terms down, we mapped exactly what moved and why, and built the recovery plan now in motion. No spin, just the work.

Technical foundations

Crawl health, site structure and schema kept in order, so every piece of content work stands on solid ground.

Content that earns its place

Category and product content shaped around how buyers actually compare heating options - not filler written to hit a word count.

The full rebuild

EvoHeat backed the partnership with a ground-up, $30k full-site rebuild - designed and now in build, with the SEO architecture baked in before a line of code.

Reporting that respects you

We report on what moved, what we're doing about it, and the enquiries coming in - the numbers a business owner actually needs.

Years: of national SEO partnership
$30k: full-site rebuild in progress
Enquiries: the metric we answer to

EvoHeat Australia website by Balar Media Group, more of the design

The Result

Anyone can send a ranking report in a good month. The craft in SEO is what you do in the hard months - and whether the client still trusts you afterwards.

Visit evoheat.com.au

Partnership is the strategy.

SEO agencies churn clients because they sell certainty they can't deliver. We've kept EvoHeat for years by doing the opposite: telling them what Google actually did, showing the plan, and doing the work. When rankings slipped, the conversation wasn't "fire the agency" - it was "let's rebuild the whole site properly together."

That's the difference between a vendor and a partner. You won't find invented traffic graphs on this page. You'll find a manufacturer who has trusted the same team with their search presence for years, and just doubled down.

FAQs

What do people ask about the EvoHeat project?

Enquire, and we scope your project with you. If it is a fit, we custom design your homepage up front and present it with your proposal. No obligation.

Scope My Project or call 1300 986 444

If you qualify, we'll custom design your homepage, included in our proposal. Book your scoping session now! Spots are limited.

What did Balar Media Group do for EvoHeat?

Balar Media Group has run EvoHeat’s national SEO program for years, and is designing and building a ground-up rebuild of the site. Not a monthly report subscription. A program that owns the outcome, in good months and hard ones.

Which platform is EvoHeat's website built on?

EvoHeat's website is built on WordPress.

What industry is EvoHeat in?

EvoHeat is in SEO & AI Search, based in Bundamba, QLD. We design and build websites for businesses like EvoHeat across Australia and New Zealand.

Where is EvoHeat based?

EvoHeat is based in Bundamba, QLD. See our web design Brisbane page for more local work.

Can I see the EvoHeat website?

Yes. The site is live at evoheat.com.au.

Which services were involved in the EvoHeat project?

SEO & AI Search, Rankings Recovery, Full-Site Rebuild, National.

Can Balar Media Group build a campaign like this for my business?

Yes. Enquire, and we scope your project with you. If it is a fit, we custom design your homepage up front and present it with your proposal. No obligation. We are based in Fortitude Valley, Brisbane and work with businesses across Australia and New Zealand. Call 1300 986 444 or scope your project with us.

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