A coastal skyline of apartment towers lit up at night beside the ocean

Property Developers & Project Marketing

Web design for property developers.

Off-the-plan buyers are asked to commit to something that does not exist yet. The website is where the project becomes real: the renders, the floor plans, the place and the people behind it. We build project websites that turn that interest into registrations and sales.

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If you qualify, we'll custom design your homepage, included in our proposal. Book your scoping session now! Spots are limited.

Brisbane · Australia and New Zealand

Who builds websites for property developers?

Balar Media Group designs websites for property developers and off-the-plan project marketing across Australia and New Zealand. We build render and floor plan galleries, stage releases, location pages and registration forms around the sales launch. We designed and built the Ray White New Projects website, which markets developments sold off the plan.

A layout drawn on paper with drafting tools and a coffee

Built for project marketing

Why does an off-the-plan project need its own website?

Renders & floor plansStage releasesRegistration formsLaunch timelines

Because the website is the closest thing buyers have to walking through the building. Before a display suite opens, and long after, it is where buyers study the renders, compare floor plans, read about the location and decide whether to register their interest.

We designed and built the project marketing website for Ray White New Projects, which markets new developments sold off the plan, with every project presented like the address it will become. We also designed and built the website for iSale Property, an investment-focused agency listing off-the-plan projects in Brisbane, Melbourne, Sydney and Perth alongside Brisbane resales.

Developers, project marketers and agencies selling new projects need the same three things from a website: premium presentation, fast updates and an enquiry path built around the sales launch.

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Property developer website design

What should a property development website include?

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A property development website should include the renders and floor plans, the location story, stage releases and availability, and a registration form built for the launch.

Renders, floor plans and the view

Buyers study floor plans closely and come back to the renders again and again. We present them large, fast and easy to compare on a phone, with each residence type given its own page where the project calls for it.

The place, not just the building

Off-the-plan buyers are buying a location as much as a home: the beach or the park, the schools, the transport, the lifestyle. A good project site tells that story with photography, maps and plain facts.

Stage releases and availability

As stages release and residences sell, the site has to keep up. We structure it so your team can update availability and release news quickly, without waiting on a developer.

Registrations for the launch

Before a launch, the goal is registrations. The expression of interest form sits on every page, asks only what your sales team needs, and sends each enquiry straight to them.

What we build

What goes into a project marketing website?

Renders, floor plans and a registration path, built around your launch. These are the working parts we engineer in for developers and project marketers.

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Render and floor plan galleries

Large, fast galleries and floor plans buyers can compare side by side on a phone.

Registration and EOI forms

An expression of interest form on every page, routed straight to your sales team.

Residence and availability pages

Each residence type with its own page, and availability your team can update as stages sell.

Location and lifestyle pages

The neighbourhood, amenities and transport, told with photography, maps and plain facts.

Developer credibility

Completed projects, current work and the team, so buyers and agents trust who is behind the build.

Launch-ready hosting

Fast, secure hosting that holds up when a launch campaign sends traffic spiking.

Developer and project sites

Should a developer have one website or one per project?

Usually both: a developer brand site that builds trust across every project, and a dedicated site or section for each project while it is selling.

Buyers and agents check who is behind a project. A developer site with completed work, current projects and the team builds the credibility every new project leans on. Each project then gets its own site or section, built around its launch and archived when it sells out.

Built on your timeline

Project marketing runs to launch dates. We scope the site around yours, with a registration page first if the launch is close and the full project site to follow.

Planning, approvals and the teams around a project

Developments involve town planners, surveyors, engineers and builders. We build for those businesses too, including Arnold Development Consultants, a town planning and surveying firm in Robina on the Gold Coast.

Selling through an agency? See web design for real estate agents. For our wider property work, see real estate web design or real estate web design Gold Coast.

Real Clients, Real Builds

Which property development websites has Balar built?

Ray White New Projects and iSale Property both sell developments off the plan; Arnold Development Consultants works on the planning and surveying side.

View our Work

Arnold Development Consultants

Robina, Gold Coast

Town planning and surveying in Robina on the Gold Coast. Designed and built by Balar, with SEO and AI search.

DesignDevSEO

Ray White New Projects

Gold Coast

Project marketing for one of Australia's biggest real estate names: every development presented like the address it will become, within the Ray White brand.

DesignDev

iSale Property

Eight Mile Plains, Brisbane

Off-the-plan projects in Brisbane, Melbourne, Sydney and Perth, plus Brisbane resales, for an investment-focused agency. Designed and built by Balar.

DesignDevCreative

Rated on Google

5.0★

from 34 five-star Google reviews.

Combined web builds

500+

By Jesse and the team.

Case studies

real client projects on this site.

We’re a team of web design experts helping businesses grow with high-performing websites.

Whether you’re running a startup, small business, or an established brand, we design and build websites that bring results and drive growth.

About Balar Contact Us

The Balar team in a website planning session

FAQs

Property developer website questions, answered.

What developers and project marketers ask us.

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How much does a project marketing website cost?

It is quoted on scope: the number of residence types and pages, galleries, integrations and the launch timeline. After a scoping session you get a fixed, obligation-free quote before any work starts.

How fast can you build a website for a project launch?

It depends on the scope and how ready the renders and copy are. If the launch is close, we can put a registration page up first and build the full project site behind it. You get a clear timeline up front.

Can we update availability and stage releases ourselves?

Yes. We set the site up so your team can update availability, pricing where you publish it, and release news without waiting on a developer.

Do you build developer brand websites as well as project sites?

Yes. We build developer brand sites that show completed and current projects, and dedicated sites or sections for each project while it is selling.

Where do the enquiries go?

Straight to your sales team: to their inbox, and into your CRM where it supports it. The registration form asks only what your team needs to follow up.

Have you built project marketing websites before?

Yes. We designed and built the Ray White New Projects website, which markets new developments sold off the plan, and the iSale Property website, which lists off-the-plan projects in several capital cities.

Can the site work within an agency or franchise brand?

Yes. Ray White New Projects sits inside one of Australia's best-known real estate brands, and we designed it to be premium while staying true to that brand.

Do you work with developers outside Queensland?

Yes. Our office is in Fortitude Valley, Brisbane, and we build for developers and project marketers across Australia and New Zealand, by video with one dedicated expert.

We've been working with incredible clients to craft impactful stories and engaging experiences that matter.

The design is strong, structured, and exactly what we needed.

NEUMANN STEEL

Working with Balar Media Group was a game-changer for our business. Their creative approach and digital expertise transformed our online presence.

DIAMOND AUTO TRADERS

From concept to completion, Balar Media Group made our services look impressive online. Their attention to detail is unmatched.

ALLURE CONCRETE SOLUTIONS

The website feels fun and adventurous. Highly recommended.

COOLY ECO ADVENTURES

Professional and corporate design. Perfect for our industry.

ARNOLD DEVELOPMENT CONSULTANTS

Balar Media Group transformed our online presence with a sleek, professional website. Our brand has never looked better!

GENIE PERFORMANCE HEADERS

Balar Media Group created beautiful, clean, and engaging content. The messaging feels natural, premium, and perfectly aligned with our brand.

ORGANIC ROSEHIP SKINCARE

Balar Media Group captured the look we wanted.

CHLOE E VEGAN

The site is fast and clean.

AMAZONIA

Balar Media Group delivered an exceptional website. The design perfectly reflects our brand, and their team was professional, creative, and easy to work with.

HAMPTON EVENTS

Our restaurant’s new website is stunning and user-friendly. Balar Media Group truly understands how to showcase hospitality online.

FINS RESTAURANT

Working with Balar Media Group was seamless. Our property listings are now showcased beautifully, attracting more clients than ever.

RAY WHITE

The website matches our fitness brand perfectly.

TONELAB

The new website explains our products clearly and professionally.

GUARDIAN POOL HEATING

Thanks to Balar Media Group, our adventure tours now shine online. The site perfectly captures the thrill of our experiences.

GS OFFROAD TOURS

Balar Media Group delivered exactly what we needed. The new website looks modern, loads fast, and is built to convert visitors into enquiries.

MR RENTAL NZ

Balar Media Group did an outstanding job creating the Racetec Paddles website. The design looks sharp, loads fast, and perfectly represents our brand.

RACETEC PADDLES

How it works

Launching a project soon?

Enquire, and we scope your project with you. If it is a fit, we custom design your homepage up front and present it with your proposal. No obligation.

See If I Qualify

or call 1300 986 444

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