Crowne Plaza Surfers Paradise

Hotel website for Crowne Plaza Surfers Paradise

Case Study · Tourism & Hospitality

What did Balar build for Crowne Plaza Surfers Paradise?

Crowne Plaza Surfers Paradise is an IHG hotel on the Gold Coast, with rooms, restaurants, and meeting and event spaces a short walk from the beach. Balar Media Group designed and built the hotel's website on WordPress, and ran a video and photo location shoot with talent to fill it with the hotel's own imagery.

A hotel on the Gold Coast is competing with every other hotel on the strip, and with the booking sites. We built Crowne Plaza Surfers Paradise a website of its own, with its own photography.

Balar Media Group designed and built the hotel's website on WordPress, and ran a video and photo location shoot with talent to fill it with the hotel's own imagery. It is one of the IHG hotel websites we have delivered across Australia and New Zealand.

Hotel guests decide quickly, and mostly on a phone. The site leads with the property, keeps the booking in reach on every page and gives each reason to stay its own page. See more of our hotel and hospitality web design work.

Crowne Plaza Surfers Paradise website design by Balar Media Group

Our Approach

Custom web design and website development for Crowne Plaza Surfers Paradise.

A hotel website built the way guests choose: see the place, check the dates, book.

The Challenge

The hotel needed a website that sold the stay itself: the rooms, the dining, the events spaces and the location, with a direct path to booking.

Stock imagery would not do that. The hotel also wanted real photography and video of the property, with people in it.

Our Approach

A full website build

Designed and built on WordPress: accommodation, dining, meetings and events, weddings and special offers, each with its own page and a booking bar that follows the visitor.

A location shoot with talent

We organised and ran a video and photo shoot at the hotel, with models, a cameraman and editing, so the site shows the real property.

The pattern for the hotels that followed

The build became the starting point for the Crowne Plaza hotel websites we delivered afterwards in Sydney, Melbourne, Canberra and New Zealand.

Hosting and updates

We hosted the site and handled updates, including the restaurant pages.

Crowne Plaza Surfers Paradise website by Balar Media Group, more of the design

The Result

A complete hotel website with its own photography, and the model for the Crowne Plaza sites that came after it.

More work like this: hotel and hospitality web design, Crowne Plaza Auckland and all case studies.

FAQs

What do people ask about the Crowne Plaza Surfers Paradise website?

Enquire, and we scope your project with you. If it is a fit, we custom design your homepage up front and present it with your proposal. No obligation.

Scope My Project or call 1300 986 444

If you qualify, we'll custom design your homepage, included in our proposal. Book your scoping session now! Spots are limited.

What did Balar Media Group build for Crowne Plaza Surfers Paradise?

Balar Media Group designed and built the Crowne Plaza Surfers Paradise website on WordPress, ran a video and photo location shoot with talent for it, and hosted and updated the site.

Which platform is the Crowne Plaza Surfers Paradise website built on?

WordPress, with a custom theme designed by Balar Media Group for Crowne Plaza hotels.

Do you build websites for hotels?

Yes. We have built websites for Crowne Plaza hotels across Australia and New Zealand. See our hotel and hospitality web design page.

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