Crowne Plaza Melbourne

Hotel website for Crowne Plaza Melbourne

Case Study · Tourism & Hospitality

What did Balar build for Crowne Plaza Melbourne?

Crowne Plaza Melbourne is an IHG hotel on the Yarra riverfront in Melbourne. Balar Media Group designed and built the hotel's website, moved it across from the old one, and hosted and maintained it.

Crowne Plaza Melbourne sits right on the Yarra. The website had to lead with that, then get a guest from the first photo to a booking without a wrong turn.

Balar Media Group designed and built the hotel's website, moved it across from the old one, and hosted and maintained it. It is one of the IHG hotel websites we have delivered across Australia and New Zealand.

Hotel guests decide quickly, and mostly on a phone. The site leads with the property, keeps the booking in reach on every page and gives each reason to stay its own page. See more of our hotel and hospitality web design work.

Crowne Plaza Melbourne website design by Balar Media Group

Our Approach

Custom web design and website development for Crowne Plaza Melbourne.

A hotel website built the way guests choose: see the place, check the dates, book.

The Challenge

The hotel was replacing an older website. The new one had to carry the rooms, dining, meetings and offers, keep what the old site had earned in search, and be simple for the hotel team to keep up to date.

Our Approach

A riverfront hotel, shown properly

Large imagery, a clear headline and a booking bar at the top of every page.

Rooms, dining, meetings and offers

Each has its own section, written and laid out for how hotel guests and event planners search.

Migration, hosting and care

We moved the site across from the previous one, then hosted and maintained it.

The Result

A hotel website that puts Melbourne's riverfront first and the booking one click away.

More work like this: hotel and hospitality web design, Crowne Plaza Auckland and all case studies.

FAQs

What do people ask about the Crowne Plaza Melbourne website?

Enquire, and we scope your project with you. If it is a fit, we custom design your homepage up front and present it with your proposal. No obligation.

Scope My Project or call 1300 986 444

If you qualify, we'll custom design your homepage, included in our proposal. Book your scoping session now! Spots are limited.

What did Balar Media Group build for Crowne Plaza Melbourne?

Balar Media Group designed and built the Crowne Plaza Melbourne website, migrated it from the previous site, and hosted and maintained it.

Which platform is the Crowne Plaza Melbourne website built on?

WordPress, with a custom theme designed by Balar Media Group for Crowne Plaza hotels.

Do you build websites for hotels?

Yes. We have built websites for Crowne Plaza hotels across Australia and New Zealand. See our hotel and hospitality web design page.

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What next?

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