Case Study · Web Design & Architecture
A Gold Coast print institution with 344 URLs of services, products and history - and plans to sell Australia-wide. This is the newest work on the wall, and the clearest picture of how we build today.
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Web Design · Gold Coast to Australia-wideSouthport Printing Co has been putting ink on paper for Gold Coast businesses for years - trade and retail, business cards to large format. Like most established businesses, their website grew the way the business did: organically, one page at a time, until it reached 344 URLs.
Then came the ambition: take the business Australia-wide. A site structured around one suburb can't carry a national story, but you can't just torch 344 URLs either - buried in them are the pages that rank, the links customers use and years of accumulated equity.
The brief: lose nothing that works, restructure everything that doesn't, and build the architecture the national business will grow into.
The pretty part came second. First, every one of 344 URLs got a decision: keep, merge or redirect.
All 344 URLs mapped and accounted for - kept, merged or redirected. Nothing valuable lost, nothing dead left behind.
Our current method, start to finish: design the homepage until the client loves it, then roll its language and standard across the whole site.
A structure that scales from Southport to Australia-wide without a rebuild - the national growth is designed in, not bolted on later.
Print services and products organised the way buyers search for them, not the way the price list evolved.
Site and campaign assets from one team, one brand voice - so the marketing and the website tell the same story.
SEO built into the architecture from the first sitemap: page structure, internal linking and schema designed before design.
Most redesigns start with a moodboard. This one started with a spreadsheet - because on a 344-URL site, the map is the strategy.
Homepage-first is how we work now, and this project shows why. The homepage is where a business's story gets fought over hardest, so we design it first and refine it until it's genuinely loved - that's the guarantee doing its job. Once it's right, every other page inherits its standard: the voice, the hierarchy, the confidence. The site stops being 344 pages and becomes one story told 344 ways.
And because the expansion was designed into the architecture, going Australia-wide is now a matter of adding pages to a structure built to receive them - not rebuilding the house to add a room.
See your new homepage before you pay a cent. No deposit, no obligation - that's how confident we are, 500+ websites in.
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