Case Study · Food & Drinks
A vibrant plant-based lifestyle brought to the digital table. Brand system, conversion-focused storefront and a shoppable recipe hub that turns education into revenue.
✓The Free Homepage Concept: love your design, it costs you nothing.
eCommerce · Food & DrinksChloe E Vegan partnered with Balar to craft a digital presence that reflects its clean ingredients, cruelty-free values and chef-crafted flavours.
The vegan category is saturated, and many brands say the same things: healthy, cruelty-free, sustainable. Chloe E Vegan needed a differentiated voice and a shopping experience that balances storytelling with speed. Product discovery was fragmented, ingredient benefits weren't clear at a glance, and organic visibility for key terms like dairy-free snacks and plant-based recipes had to improve.
The brief: a cohesive brand system, a conversion-focused storefront and a content strategy that educates, inspires and sells - for ethical eaters and the plant-curious alike.
A full digital refresh - brand guidelines, web design and content architecture - optimised for performance and clarity.
Audience work that sharpened the value props: clean labels, allergen-friendly options and sustainable sourcing.
A brand system and component library that feels fresh, inclusive and premium.
Streamlined journeys across Shop, About, Ingredients and Recipes to support discovery and purchase intent.
Ingredient callouts, certifications, nutrition highlights and social proof on every product.
A Recipes & Guides hub built to capture long-tail search and turn browsers into buyers.
Product and recipe schema, dietary filters, fast mobile performance, plus email flows that lift lifetime value.
Values-led brands face a trap: tell the story properly and the site gets slow and wordy; strip it back and you're just another product grid.
The craft was holding both. Education modules meet customers where they are - new to vegan living or seasoned plant-based pros - while clear CTAs and trust markers keep the path to purchase short. The recipe hub does double duty: genuinely useful content that also ranks, and sells.
Chloe E Vegan saw meaningful gains across the funnel: more organic visits from high-intent keywords, higher product page engagement, and improved add-to-cart rates from simplified flows and persuasive microcopy.
“Balar Media Group captured the look we wanted.”
See your new homepage before you pay a cent. No deposit, no obligation - that's how confident we are, 500+ websites in.
Claim My Free Concept →Call or enquire now for an obligation-free consultation and your free custom homepage concept. Love it, it costs you nothing - that's the guarantee.
No spam. No obligation. We call within one business day.
By submitting, you agree to our Terms & Privacy Policy.
We'll be in touch within one business day. Urgent? Call 1300 986 444.
High-end custom websites engineered to rank. Custom web design, development, apps, AI, organic SEO and AI search for businesses across Australia, New Zealand and Bali.
Balar Media Group acknowledges Aboriginal peoples and Torres Strait Islander peoples as the Traditional Owners and custodians of the land. We recognise their connection to land, sea and community, and pay our respects to Elders past, present and emerging.
