Chloe E Vegan.
Bringing a vibrant plant-based lifestyle to the digital table
Case Study · Food & Drinks
What did Balar build for Chloe E Vegan?
Chloe E Vegan is a plant-based food and recipe brand. Balar Media Group designed and built the Chloe E Vegan website, with an online store, SEO and content strategy. The site runs on WordPress. It is live at chloeevegan.com. A full digital refresh - brand guidelines, web design and content architecture - optimised for performance and clarity.
Transforming Chloe E Vegan’s growing community and recipe platform into a clean, engaging digital hub for plant-based inspiration.
A vibrant plant-based lifestyle brought to the digital table. Brand system, conversion-focused storefront and a shoppable recipe hub that turns education into revenue.
Chloe E Vegan partnered with Balar to craft a digital presence that reflects its clean ingredients, cruelty-free values and chef-crafted flavours.
Our Approach
We crafted a clean interface that highlights Chloe E Vegan’s recipes and plant-based living.
A full digital refresh - brand guidelines, web design and content architecture - optimised for performance and clarity.
The Challenge
Stand out in a saturated aisle.
The vegan category is saturated, and many brands say the same things: healthy, cruelty-free, sustainable. Chloe E Vegan needed a differentiated voice and a shopping experience that balances storytelling with speed. Product discovery was fragmented, ingredient benefits weren't clear at a glance, and organic visibility for key terms like dairy-free snacks and plant-based recipes had to improve.
The brief: a cohesive brand system, a conversion-focused storefront and a content strategy that educates, inspires and sells - for ethical eaters and the plant-curious alike.
Our Approach
From values to checkout.
Positioning first
Audience work that sharpened the value props: clean labels, allergen-friendly options and sustainable sourcing.
A fresh visual identity
A brand system and component library that feels fresh, inclusive and premium.
Pathways that sell
Streamlined journeys across Shop, About, Ingredients and Recipes to support discovery and purchase intent.
Product pages that persuade
Ingredient callouts, certifications, nutrition highlights and social proof on every product.
A shoppable recipe hub
A Recipes & Guides hub built to capture long-tail search and turn browsers into buyers.
Technical SEO and retention
Product and recipe schema, dietary filters, fast mobile performance, plus email flows that lift lifetime value.
- Organic: more organic visits from high-intent keywords
- Add-to-cart: improved add-to-cart rates from simplified flows
- Content: a recipe hub that converts education into revenue
The Result
A fresh and inviting website for Chloe E Vegan, transforming recipes, lifestyle inspiration, and community into a beautifully organised digital experience.
Visit chloeevegan.comStorytelling at shopping speed.
Values-led brands face a trap: tell the story properly and the site gets slow and wordy; strip it back and you're just another product grid.
The craft was holding both. Education modules meet customers where they are - new to vegan living or seasoned plant-based pros - while clear CTAs and trust markers keep the path to purchase short. The recipe hub does double duty: genuinely useful content that also ranks, and sells.
Chloe E Vegan saw meaningful gains across the funnel: more organic visits from high-intent keywords, higher product page engagement, and improved add-to-cart rates from simplified flows and persuasive microcopy.
“Balar Media Group captured the look we wanted.”
FAQs
What do people ask about the Chloe E Vegan website?
Enquire, and we scope your project with you. If it is a fit, we custom design your homepage up front and present it with your proposal. No obligation.
If you qualify, we'll custom design your homepage, included in our proposal. Book your scoping session now! Spots are limited.
Balar Media Group designed and built the Chloe E Vegan website, with an online store, SEO and content strategy. A full digital refresh - brand guidelines, web design and content architecture - optimised for performance and clarity.
Chloe E Vegan's website is built on WordPress.
Chloe E Vegan is in Food & Lifestyle. We design and build websites for businesses like Chloe E Vegan across Australia and New Zealand.
Yes. The site is live at chloeevegan.com.
eCommerce, Web Design, SEO, Content Strategy.
Yes. Enquire, and we scope your project with you. If it is a fit, we custom design your homepage up front and present it with your proposal. No obligation. We are based in Fortitude Valley, Brisbane and work with businesses across Australia and New Zealand. Call 1300 986 444 or scope your project with us.
More good stuff
What next?
Our technologies
We use the latest technologies available to create timeless designs
WordPress
Shopify
WooCommerce
Magento
BigCommerce
Astro
ElementorBeaver Builder
PHP
HTML5
React
Next.js
Vue
Laravel
Cloudflare
Figma
Adobe Creative Cloud
Google Search Console
Google Analytics 4
Google Tag Manager
Google Business Profile
Google Ads
Meta Ads
Facebook
InstagramLinkedInGoHighLevel
cPanelMicrosoft 365- WordPress
- Shopify
- WooCommerce
- Magento
- BigCommerce
- Astro
- Elementor
- Beaver Builder
- PHP
- HTML5
- React
- Next.js
- Vue
- Laravel
- Cloudflare
- Figma
- Adobe Creative Cloud
- Google Search Console
- Google Analytics 4
- Google Tag Manager
- Google Business Profile
- Google Ads
- Meta Ads
- GoHighLevel
- cPanel
- Microsoft 365
